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PAGE WIZARD
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Real Estate Questionnaire
Detroit Brokerage Launch Discovery
Detroit Brokerage Launch Discovery
Pre-launch questionnaire to align vision, market focus, website, marketing, compliance, and rollout.
Client Name
Working Brokerage Name
Date
1. Vision and Positioning
Long-term goal for the Detroit brokerage
Full independent brand
Boutique brokerage
Referral arm
Second-market expansion
Relationship to the Cape Coral brokerage
Stand alone
Visually connected
Strategically connected
Both visual and strategic
Face of the brand
You personally
Brokerage name
Hybrid
Target client (select all that apply)
Sellers
Buyers
Investors
Luxury
Relocation
First-time buyers
What should visitors immediately understand when they land on the site?
Your differentiator in the Detroit Metro market
Florida-to-Michigan angle worth leveraging
Relocation, snowbirds, second homes, investors, etc.
2. Target Market and Service Areas
Priority focus (select all that apply)
Detroit proper
Suburbs
Luxury markets
Family neighborhoods
Investors
Sellers
Cities and neighborhoods that deserve dedicated pages first
Detroit
Royal Oak
Birmingham
Bloomfield Hills
Troy
Novi
Northville
Ferndale
Grosse Pointe
Livonia
Dearborn
Ann Arbor
Other:
Specific niches to target
School districts, condo markets, waterfront, price points, etc.
Existing Michigan relationships, referral partners, or past clients
Fastest realistic path to your first Detroit leads
3. Website Strategy
Primary job of the new website (select all that apply)
Generate buyer leads
Generate seller leads
Capture home valuation requests
Build local credibility
Support listing presentations
Recruit agents
Support relocation traffic
IDX / home search required at launch?
Yes, day one
Phase two
No
Launch scope
Simple launch site first
Full brokerage website from the start
Essential pages for launch
List the must-have pages. Note any separate pages needed for buyers, sellers, relocation, valuation, or specific cities.
Include a "Moving Between Michigan and Florida" section?
Yes
Maybe later
No
Top priority for the site
Speed and lead capture
Brand polish
SEO
All three, balanced
CRM or lead system to connect
Who owns hosting, DNS, branded email, website files, and admin access
4. Content and Brand Assets
Homepage promise (one sentence)
Primary call-to-action
Search homes
Get your home value
Schedule a consultation
Request relocation help
Talk to a local agent
Trust signals available right now (select all)
Years in real estate
Florida brokerage experience
Reviews
Sales volume
Certifications
Community involvement
Use Cape Coral testimonials on the Detroit site?
Yes, freely
Selectively, with context
No
What story should the About page tell?
Asset needs (select all)
New headshots
Local photography
Lifestyle imagery
Logo work
Basic brand kit
Brokerage or agent websites you admire (visually or strategically)
5. SEO and Local Search
Search terms that matter most at launch (select all)
Detroit real estate brokerage
Detroit Realtor
Detroit listing agent
Detroit home valuation
Homes for sale in [suburb]
Michigan to Florida relocation
SEO priority order
Buyer searches
Seller searches
City pages
Neighborhood guides
Relocation content
First city or neighborhood pages to build (in priority order)
What can be repurposed from Cape Coral vs. fully rewritten for Detroit
Google Business Profile
Yes, create one
Not eligible
Unsure, need to verify
GBP business details to use
Legal name, address, phone, category.
Plan for generating Detroit-specific reviews
Who manages Google posts, photos, Q&A, and review responses
6. Lead Generation and Follow-Up
First channel to lean into (select all)
SEO
Google Business Profile
Google Ads
Facebook / Instagram
LinkedIn
Referral partners
Email marketing
Realistic monthly marketing budget for the first 90 days
Growth pace preference
Faster paid leads
Slower organic growth
Balanced
Lead-magnet offer that would actually drive action
Home valuation
Seller checklist
Detroit relocation guide
Neighborhood comparison
Buyer consultation
Who responds to new leads, and how fast
Post-form follow-up sequence
What happens after someone fills out a form: auto-email, text, call, nurture sequence, etc.
Separate Detroit and Cape Coral pipelines, tags, and automations in the CRM?
Yes, fully separate
Tagged but shared
No separation
7. Paid Ads
When to launch ads
Immediately at launch
After site, tracking, and follow-up are ready
First campaign focus
Seller leads
Buyer leads
Home valuations
Brand awareness
Retargeting
Listing promotion
Targeting scope
Detroit Metro broadly
Individual suburbs
Test budget for the first 60 to 90 days
Will there be listings to promote at launch?
Yes
No, brand and lead-gen only
Maybe, soon after
Early success metrics (select all)
Leads
Cost per lead
Booked calls
Listing appointments
Signed clients
8. Compliance and Brokerage Details
Legal brokerage name that must appear on the website
Michigan-specific advertising requirements
License numbers, office details, EHO language, MLS / IDX disclaimers, required disclosures.
MLS, board, brokerage, or state restrictions to design around
Are Florida reviews and testimonials allowed on the Detroit site?
Yes
Conditional
No
Who approves compliance before launch
9. Cross-Market Opportunity
How Cape Coral can feed referrals into Detroit, and vice versa
Cross-market content to build (select all)
Moving from Michigan to Florida
Selling in Michigan, buying in Florida
Buying a second home in Florida
Snowbird real estate planning
Cross-link the two websites?
Yes
Soft mention only
No
Social media structure
One personal brand covering both markets
Separate Detroit accounts only
Fully separate accounts for each market
10. Social Media and Launch Content
Use existing social accounts or create Detroit-specific ones?
Existing
New Detroit accounts
Hybrid
Priority platforms (select all)
Facebook
Instagram
LinkedIn
TikTok
YouTube
Content formats you are comfortable creating (select all)
Market updates
Neighborhood tours
Talking-head videos
Listing walkthroughs
Educational posts
Client stories
Produce Detroit neighborhood content before you have listings?
Yes
Maybe
No
Run a coordinated launch announcement campaign?
Yes
Light touch
No
Realistic posting frequency during the first 90 days
11. Launch Plan
What must be ready before the Detroit brokerage is publicly promoted
Ideal launch date
Phase 1 (must-have at launch)
Phase 2 (can wait)
Assets needed from you (select all)
Logo
Bio
Headshots
License details
Office details
Testimonials
Service areas
Brand preferences
Accounts to create or connect
Domain, hosting, branded email, CRM, GBP, analytics, ad accounts, social, IDX, etc.
Total launch budget across website, SEO, ads, content, and ongoing management
Responsibility breakdown: who owns what
What success looks like at 30, 60, and 90 days
12. Closing Questions
What would make this Detroit launch feel like a win three months from now?
What are you most worried about with launching in a new market?
Type of client you would love to attract first
What needs to stay simple and low-maintenance
Where do you want me most involved?
Website
SEO
Ads
CRM
Content
Overall strategy
Decisions we need to make today so this does not stall
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