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Detroit Brokerage Launch Discovery

Detroit Brokerage Launch Discovery

Pre-launch questionnaire to align vision, market focus, website, marketing, compliance, and rollout.

1. Vision and Positioning

Relocation, snowbirds, second homes, investors, etc.

2. Target Market and Service Areas

School districts, condo markets, waterfront, price points, etc.

3. Website Strategy

List the must-have pages. Note any separate pages needed for buyers, sellers, relocation, valuation, or specific cities.

4. Content and Brand Assets

5. SEO and Local Search

Legal name, address, phone, category.

6. Lead Generation and Follow-Up

What happens after someone fills out a form: auto-email, text, call, nurture sequence, etc.

7. Paid Ads

8. Compliance and Brokerage Details

License numbers, office details, EHO language, MLS / IDX disclaimers, required disclosures.

9. Cross-Market Opportunity

10. Social Media and Launch Content

11. Launch Plan

Domain, hosting, branded email, CRM, GBP, analytics, ad accounts, social, IDX, etc.

12. Closing Questions